Hybrid glass series Fusion wins German Design Award

Glass manufacturer Zwiesel Glas has been named winner in the German Design Award 2024 “Excellent Product Design – Tabletop” category for its Fusion glassware series.

With Fusion, the traditional company from the Bavarian Forest launched an innovative product on the market this summer that combines the best of both worlds: the upper parts of the stemware series are manufactured by machines in Zwiesel with absolute precision. The delicate dome conveys lightness and stability and ensures sensory enjoyment thanks to its beverage-friendly shapes in an exclusive design. The wafer-thin stem, made by glassmakers in the company’s own manufactory in Hungary, and the wide base plate are particularly delicate in the hand. Fusion is a new filigree yet functional glass experience that offers the perfect setting for a wide variety of grape varieties in five sizes.

This perfect symbiosis of man and machine convinced the jury of the German Design Award 2024 with its sophisticated design: “The Fusion stemware series from Zwiesel Glas combines elegant, timeless design language and well thought-out functionality that turns wine enjoyment into an experience,” is the official jury statement. The international, independent panel of experts selected the hybrid glass series, which was created by the in-house design team under the direction of head designer Irmgard Braun-Ditzen, as the “Winner” in the “Excellent Product Design – Tabletop” category.

The new Fusion series from Zwiesel Glas combines the best of hand and machine production and received the German Design
Award for this. (Image: Zwiesel Glas)

“With the introduction of the new hybrid glass series, Zwiesel Glas is using another production process in addition to traditional manufacturing and modern machine production to fully meet the needs of the best hosts: from entry into the world of high-quality brand glasses for every moment, to premium glasses in various designs, price ranges and from different manufacturing processes for enjoyable and stylish get-togethers, to exclusive manufactory glasses that celebrate the very special occasion. We offer the right glass for every moment,” says Lisa Müller, responsible for product management. “I am proud that the independent and internationally active institution ‘German Design Council’ has now recognized the achievements of our experienced teams and our products with the German Design Award and the German Brand Award for several years in a row. I am particularly pleased that Fusion, the result of our new production process, has been named ‘Winner’ by this year’s German Design Award jury,” says company owner and CEO Prof. Andreas Buske. The German Design Award is one of the most prestigious design prizes in the world and is highly regarded far beyond specialist circles. It honours ground-breaking design achievements and sets international standards for innovative design developments and competitiveness on the global market.

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