Hoteliers, Restauraters, Housekeepers, and Baristasalike Spotlighted at THAIFEX — HOREC Asia 2024

Action-packed events, including the THAIFEX – HOREC Academy, the Thailand Ultimate Housekeeping Challenge, and the ASEAN Barista Team Championship will be held at THAIFEX – HOREC Asia 2024, 6-8 March 2024, to help raise standards and redefine the ASEAN HoReCa sector for the future.

The upcoming THAIFEX – HOREC Asia 2024 trade show is a game changer for the hospitality industry sectors of hotels, restaurants, and catering (HoReCa). Groundbreaking innovations for the HoReCa sector will be presented at the exhibition alongside a series of events that will showcase current best-in-practice techniques, and immerse hospitality professionals in a deep learning experience. It all takes place 6-8 March 2024 at IMPACT Muang Thong Thani, Bangkok, Thailand.

To raise the bar for Southeast Asia’s hospitality industry professionals, the lineup of educational, competitive, and special events at THAIFEX – HOREC Asia 2024 include:

These events are designed to educate, inspire, and set new standards for hospitality professionals. They offer a unique opportunity to learn about the latest trends, products, and solutions in the hotel, restaurant, and catering (HoReCa) industry.

Mathias Kuepper, Managing Director, and VP Asia-Pacific of Koelnmesse, coorganisers of THAIFEX – HOREC Asia 2024, says: “THAIFEX – HOREC Asia 2024 promises to be an unforgettable experience for every hospitality professional. It will be remembered as the place where groundbreaking trends and innovations in the HoReCa sector have come to life.”

“With the THAIFEX – HOREC Academy, Thailand Ultimate Housekeeping Challenge, and ASEAN Barista Team Championship, we are setting new standards in hospitality excellence. It’s a unique chance to gain unparalleled insights, network with the best in the industry, and experience firsthand the future of hospitality.

Missing this event means missing out on the opportunity to elevate your skills and business to the forefront of the industry,” Mr Kuepper added.

About the Events

1. THAIFEX – HOREC Academy

For a transformational experience, industry insiders have the opportunity to elevate their expertise at THAIFEX – HOREC Academy 2024. With 65 HORECA experts (including Matthew John Knights, Chief Hospitality Group Officer, Asset World Corporation and Dr Niramol Lindanuwat, Chief People Officer, Dusit International), 24 hours of a dynamic program, 36 live conferences, 13 live demos, and 2 live stages, it’s an event not to miss.

Specifically tailored for hotel and restaurant industry insiders, the Main Stage is a gateway to learn the latest growth strategies, hospitality & food service trends, and best practices. On the Main Stage, eight main tracks will cover core topics of industry leadership, future-proofing your business, optimising hotel performance, embracing technology and sustainability, redefining hospitality leadership, wellness trends, and the future of gastronomy.

Plus, witness seasoned experts give hands-on, compelling demonstrations at the exciting Demo Stage.

At THAIFEX – HOREC Academy, participants will gain insights from authoritative voices; learn to comprehend the dynamics of today’s HoReCa sector, and grasp what it signifies for the future.

Get ready for an enlightening experience! Prepare for a spectacular showcase with leading companies and culinary maestros. Explore interactive sessions at the Demo Stage: Boulangerie, Patisserie, Culinary, Ice-Cream Workshops, and Barista Demos.

Learn more about the THAIFEX – HOREC Academy agenda and speakers.

2. Thailand Ultimate Housekeeping Challenge

The inaugural Thailand Ultimate Housekeeping Challenge will see some one hundred skilled Thai hotel housekeepers vie for the coveted ‘Thailand Ultimate Housekeeping Champion’ title. To earn it, they will demonstrate their prowess and excellence at keeping cleanliness by competing in a Bed Making Competition, a Flower Arrangement Competition, a Towel Folding Competition, and a Speed Housekeeping Cleaning Challenge.

Helmed by four associations: Executive Housekeeper Association, Chiangmai Housekeeping Club, The Housekeepings Club of Eastern Region of Thailand and Housekeeping Management Club Phuket and Andaman, the Thailand Ultimate Housekeeping Challenge aims to foster collaboration among members and drive discussion about housekeeping standards, sustainability, and technology-driven solutions.

3. ASEAN Barista Team Championship

Brewing excellence: In association with the ASEAN Coffee Federation, the ASEAN Barista Team Championship unites the finest and most distinguished baristas from across the ASEAN region to vie for the coveted team title. Their dedication to exceptional service will be rigorously assessed with a focus on speed, precision, and craftsmanship, all under the discerning eyes of a panel of industry experts.

This thrilling competition begins with a practice day on March 6th, followed by intense showdowns starting on March 7th and culminating with the final rounds on March 8th. The grand prize includes both a Runner-Up Set and a Champion Set, with a total prize pool of up to USD 11,000. Witness the region’s top baristas display their mastery and passion for coffee. The prize-giving ceremony on March 8th at 3 pm promises to be a moment of celebration and recognition. Join us in celebrating the art and science of coffee brewing and support these talented baristas as they compete for glory.

This unforgettable coffee experience is made possible by the official sponsors: MILKLAB (Official Alternative Milk), MiiR (Official Brewing Equipment), Starbucks Coffee Company (Official Espresso Coffee), Scotsman Ice (Official Ice Maker), KINTO (Official Takeaway Cup), Faema (Official Espresso Machine), Mazzer distributed by Aroma Thailand (Official Espresso and Filter Grinder), Aroma Thailand (Official Filter Coffee) and Aroma Thailand (Official Syrup).

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